We think differently
We give ambitious companies senior M&A, corporate finance and CFO capability — amplified by AI, so a lean team delivers the depth of a large one. Without the pyramid.
Why Rebel
You hire a name-brand firm and get a partner who pitches, then juniors who deliver. Most advisory hands you a deck and a bill.
We hand you operators. Every engagement is led by a former CFO, COO or deal lead — embedded in your business, accountable for the outcome, from first call to close. No bloat. No bench of juniors learning on your time. No deck as the deliverable.
The name isn't decoration. Rebel exists because we think differently about advisory — who delivers it, how it gets done, and what you should pay for.
That's the rebellion: advisory measured by what it changes, not by what it bills.
How we work
Every engagement is led by someone who has done the job, not studied it. Capital raises. Cross-border M&A. Public listings. Exits. You get principals from first call to close — no pitch-then-pass.
We work AI-natively from the ground up — best-in-class commercial tools plus our own proprietary, agentic solutions. A small senior team delivers the speed and depth of a much larger one. Capability compounds.
No passing you between a strategy team, a finance team and a transaction team. The same operators who professionalise your finance and build your growth run your raise, your acquisition, your exit. Continuity is the product.
The offering
Both available standalone or combined. Weighted equally.
Senior capability inside your team on a standing basis. Scoped by outcome and service level — not by days sold.
Most mid-sized companies do a deal every year or two. Too little to justify a €150,000 corporate development hire — too much to improvise. Not an interim fix. A better arrangement.
Senior-led mandates with clear deliverables and accountability.
How engagements are shaped
Fractional roles — VP M&A, CFO, COO, board. Scoped by service level, with a success element where an engagement runs to a transaction.
Strategy, value-creation and growth work. Fixed scope, fixed fee.
Sell-side and capital raise. Work fee plus success fee on completion.
The connective tissue: we work AI-natively across both modes — best-in-class commercial tools alongside our own proprietary, agentic solutions — so delivery is faster, deeper and more consistent, and capability compounds from one engagement to the next.
And your information stays yours. Client data stays inside our own systems, hosted in the EU. Nothing is used to train anyone's models. Every document that reaches a client, a buyer or an investor is reviewed and approved by us. Judgment and advice stay entirely human.
Who we serve
Our core is the Nordic mid-market — typically €20–300M revenue. But AI-native delivery and a fractional model mean we work wherever clients build: across Europe and beyond.
Senior finance, ops and M&A muscle they need now but can't yet justify hiring full-time — venture-backed or independently owned.
Fractional M&A capability and value-creation work placed inside VC, PE and growth-equity portfolio companies — company-side, often introduced by the investor.
Post-IPO build-out, systematic inorganic growth, carve-outs and divestments, and standing up a disciplined, AI-native M&A function.
Proof points
A technology exit to a global strategic acquirer — led from the deal seat.
A three-way consolidation creating a national market leader.
A cross-border carve-out taken on into a buy-and-build.
Public listings and trade-sale exits led from the CFO and deal-lead seats.
Capital raising across equity and debt, venture through growth stage.
30+ years of combined operator and transaction experience.
The team
Every engagement is led by someone who has sat in the CFO, COO or deal-lead chair — and carried the outcome, not just the advice. We work as principals: embedded, accountable, from first call to close. No bloat. No bench of juniors learning on your time.
Years average operator and transaction experience per principal.
Chairs our principals have actually held — on real raises, M&A, listings and exits.
Juniors learning on your time. Every mandate is staffed with senior experience.
A curated network of senior operators, fractional CXOs and sector specialists — brought in by engagement. Every mandate is staffed with exactly the right experience, and never with juniors.
Value creation
Building, scaling, raising or exiting — principal to principal.